Compare: Variant A vs Variant B
A/B Comparison
Winner: Variant A
Variant A
Winner- Conversions
- 54
- Revenue
- $3,150
- Awareness
- 12.8%
- ROAS
- 0.11x
Variant B
- Conversions
- 38
- Revenue
- $2,420
- Awareness
- 11.2%
- ROAS
- 0.08x
Variant A leads by 16 conversions·$730 more revenue
Neural Activation Map
Comparative visualization of predicted cortical response
Cognitive Precision
Focus EngineVariant A triggers targeted activation in the dorsolateral prefrontal cortex. Data suggests high cognitive processing and logical validation of the value proposition, leading to a "considered" conversion profile.
Emotional Resonance
visceral impulseVariant B stimulates the amygdala and limbic regions more aggressively. This pattern correlates with higher immediate engagement and impulse-driven behavior, explaining the increased conversions in short-form channels.
Statistical significance
Result is significant at 98.8% confidence · safe to ship Variant A
Conversions lift
+42.1%
38 → 54
Revenue lift
+30.2%
$2,420 → $3,150
CPA reduction
-25.2%
$56.80 → $42.50
CTR lift
+46.9%
1.94% → 2.85%
$3,150
54
12.8%
0.18
Conversion funnel
Where Variant A pulls ahead at each stage of the buyer journey.
Impressions
Equal traffic baseline
+0 (+0.0%)
Clicks
Step conversion · A 42.0% · B 9.8%
-3,220 (-76.7%)
Add to cart
Step conversion · A 8.8% · B 87.8%
+490 (+132.4%)
Conversions
Step conversion · A 50.0% · B 15.1%
-55 (-29.7%)
Daily conversion trend
Projected daily conversion rate across the 14-day simulation horizon.
Channel breakdown
Which platforms drive the winning variant's performance gap.
| Channel | A · Conv / Rev | B · Conv / Rev | Δ Revenue |
|---|---|---|---|
Instagram Reels | 11 · $682 | 17 · $1,028 | +$346 |
TikTok | 9 · $546 | 14 · $844 | +$298 |
Facebook Feed | 6 · $359 | 7 · $402 | +$43 |
YouTube Shorts | 5 · $304 | 5 · $263 | $-41 |
Audience segments
Conversion rate by cohort (%)
Creative element scorecard
Agent-scored diagnostics on each creative dimension (0–100).
Why Variant A won
Top drivers extracted from the agent simulation cohort.
Stronger hook drives click lift
Variant A's high-contrast typography and immediate product value proposition drove a 32% lift in CTR, capturing early attention more effectively.
Variant B excels in engagement
Despite lower clicks, Variant B's story-driven approach led to a much higher add-to-cart rate (3.4% vs 1.4%), suggesting deeper product interest once clicked.
Higher conversion efficiency in A
Variant A's direct CTA strategy ultimately won on total conversions (54 vs 38), though there's an opportunity to blend B's engagement tactics.
Recommended action
Ship Variant A as the primary creative to maximize conversion volume, while testing Variant B's narrative style on high-intent retargeting audiences.