Hailey Bieber Instagram Feed Campaign

Fatima 44, female · purchased

Fatima's FOMO and impulsive nature led her to purchase after seeing multiple creatives over 12 days, with the final trigger being a friend's recommendation which validated her desire to buy.

Jasmine 24, female · purchased

Started curious about the brand after seeing eye-catching ads, built consideration over several touchpoints, and converted when she saw a limited-time influencer discount code.

Ahmed 32, male · purchased

Ahmed's impulsive and FOMO-driven personality led him to gradually warm up to GlowUp through repeated exposure, eventually purchasing after seeing a high-social-proof post.

Leila 32, female · purchased

The minimalist aesthetic initially caught my attention, but it was the combination of repeated exposure and my friend's positive review that ultimately convinced me to try the product.

Zara 31, female · purchased

As a deal-seeking skincare enthusiast, I was initially drawn to the transformation results but waited for a discount. The flash sale notification was the final push I needed.

Olivia 32, female · purchased

The frequent exposure built awareness and familiarity, but the combination of a flash sale and friend recommendation made the purchase irresistible at the 14-day mark.

Maya 23, female · purchased

Maya converted after 15 days due to a perfect storm of practical need (running out of CeraVe), financial timing (payday), and seeing the product's effectiveness on social media.

Sophia 39, female · purchased

Sophia was gradually warmed up by repeated ad exposure but only converted when her friend provided social proof that the product actually worked as advertised.

Emma 52, female · purchased

Emma's journey was a classic research-driven purchase influenced by social proof. The eye-catching visuals initially piqued her interest, leading to deep consideration.

Sophia 52, female · purchased

Initially ad-averse and ignored the campaign, but the limited-time discount offer triggered FOMO and led to purchase after several weeks of subtle consideration.